At the point when the Indian Premier League was postponed in March because of the novel Covid pandemic, fans figured they would miss their most loved cricketing stars in real life for a significant stretch. They likewise contemplated whether the class would occur at all because of the conditions made because of the Covid-19 pandemic. Yet, IPL returned and it got back with a blast. From September 19 till November, IPL entertained the fans with relentless activity which included nail biting matches, awe inspiring bowling spells, and staggering batting.
In a world that was dominated by negative news surrounding the deadly virus, IPL came as a relief. And it proved in the ratings also. The just-concluded 13th season of the IPL saw a record-breaking 28 percent increase in viewership compared to the last edition.
The pandemic and the bio-bubbles that players needed to suffer for quite a long time made getting sorted out this edition of the competition a difficult task.
“IPL has always endeavoured to provide a world-class sports event for its fans” said IPL chairman Brijesh Patel. He also thanked title sponsor Dream11, which joined itself with the hugely popular league after the BCCI parted ways with its earlier partner, VIVO.
“With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a digital sports brand like Dream11 increasing fan engagement through fantasy sport.”
“It’s equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 Champion Fans wall and the virtual guest box have all been brought about to bring the fans to the forefront,” he further said.
The four enormous virtual fan dividers remembered pre-recorded recordings of supporters of marked dividers of patrons. IPL teams like Mumbai Indians and Rajasthan Royals dispatched online activities to communicate with fans.Mumbai Indians dispatched ‘MI Live’ and ‘Paltan Play’ and Rajasthan Royals ran a network based program called ‘Super Royals’.
“IPL is the biggest sports event in India that witnesses extremely high fan fervour, and we are happy to see similar engagement on Dream11. Fantasy sports has increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations.” said Vikrant Mudaliar, chief marketing officer at Dream11.